Meta – Facebook & Instagram
Brand Fuel builds social media programs that generate awareness, drive traffic, connect with customers, and increase sales.
Why have a social agency build and manage your social media?
Our team plans, publishes, and optimizes social content so your brand stays visible where customers already spend time.
The playing field has shifted over the years. Organic reach (think: composed post impressions) has declined, and everyone is competing for space in the News Feed alongside friends, family, and advertisers. Successful social media campaigns must be compelling, contextual, and timely. We discover and refine highly relevant messaging for each client’s target audience.
Our social media philosophies
We focus on relevant creative, native platform execution, and measurable engagement instead of generic posting calendars.
We’re purists when it comes to content marketing. We don’t use fancy third-party scheduling tools; we work natively on each platform. You can have a plethora of images or video to utilize within updates, or provide no content at all. We can identify the best way to showcase your products or services. Aim for a 50-100% share of voice.
Paid, Owned, and Earned Media.
We align paid, owned, and earned social media so every post, boost, and share supports the same business goals.
These three terms are pivotal in understanding how content marketing on Facebook is framed. Paid media includes boosted posts and “dark posts” that leverage the vast targeting capabilities of self-identified Facebook users. (Think: Homeowner, Family with Children 10-18, Works in Finance Industry, Lives in New York City). Owned media is all the relevant and timely posts that go out organically. We identify the best days of the week and times of day for your posts to receive the highest engagement. Earned media includes shared and commented-on content updates that appear to friends, family, and coworkers because of a Facebook user’s interaction with your update. At scale, this is “going viral.”
Social Media Metrics
We measure social programs by volume, reach, engagement, influence, acquisition cost, and revenue impact.
We establish a baseline of Volume, Reach, Engagement, and Influence. Our goal is to increase these social media KPIs. We ultimately establish an ROI or ROAS calculation that is higher than your overall marketing spend with us. Remember your advertising costs are write-offs come tax time. We’re here to increase revenue or hit your specific goals.
Our Case Studies
See how targeted social campaigns can translate audience activity into measurable business outcomes.
Social campaigns built around measurable outcomes.
From audience targeting to ongoing optimization, Brand Fuel connects paid, owned, and earned social efforts to practical growth metrics.
Love From Clients
Clients count on Brand Fuel to connect social strategy with practical marketing results.
“The team at Brand Fuel assisted with our Active/Snow Gear category driving a 60% increase in online orders for NYC during the Fall Season.”
“The team at Brand Fuel established our Brand Identity for our Childbirth Education Classes. This resulted in 300,000 impressions within 30 days and increased attendance to education events by over 250% for 10 unique events.”
“Yes, Brand Fuel managed our local SEO for 30 NJ/NY locations. This gave us insights to home health aide demand for a variety of specific services. We were able to hone in on increasing our visibility to patients in need.”
Stand out on Social Media, Increase Your Customer Base, Increase Sales to Current Customers, Rinse – Wash – Repeat
Let Brand Fuel build a practical social media plan that helps your business attract, convert, and retain more customers.