Meta – Facebook & Instagram
Brand Fuel builds social media programs that generate awareness, drive traffic, connect with customers, and increase sales.
Why have a social agency build and manage your social media?
Our team plans, publishes, and optimizes social content so your brand stays visible where customers already spend time.
The playing field has shifted over the years. Organic reach (think: composed post impressions) has declined, and everyone is competing for space in the News Feed alongside friends, family, and advertisers. Successful social media campaigns must be compelling, contextual, and timely. We discover and refine highly relevant messaging for each client’s target audience.
Our social media philosophies
We focus on relevant creative, native platform execution, and measurable engagement instead of generic posting calendars.
We’re purists when it comes to content marketing. We don’t use fancy third-party scheduling tools; we work natively on each platform. You can have a plethora of images or video to utilize within updates, or provide no content at all. We can identify the best way to showcase your products or services. Aim for a 50-100% share of voice.
Paid, Owned, and Earned Media.
We align paid, owned, and earned social media so every post, boost, and share supports the same business goals.
These three terms are pivotal in understanding how content marketing on Facebook is framed. Paid media includes boosted posts and “dark posts” that leverage the vast targeting capabilities of self-identified Facebook users. (Think: Homeowner, Family with Children 10-18, Works in Finance Industry, Lives in New York City). Owned media is all the relevant and timely posts that go out organically. We identify the best days of the week and times of day for your posts to receive the highest engagement. Earned media includes shared and commented-on content updates that appear to friends, family, and coworkers because of a Facebook user’s interaction with your update. At scale, this is “going viral.”
Stand out on Social Media, Increase Your Customer Base, Increase Sales to Current Customers, Rinse – Wash – Repeat
Let Brand Fuel build a practical social media plan that helps your business attract, convert, and retain more customers.