Digital Marketing News

08Jul
By Google Ads , , , ,

Google Ads’ July Terms Update Makes AI Oversight a PPC Priority

Google Ads’ July 2026 Terms of Service update is more than legal housekeeping. It reflects where paid media has already been heading: more campaign setup, asset generation, targeting, and optimization handled through AI-powered tools. Google’s…
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22Jun
By Influencer Marketing , , ,

AI Influencers Are Here: The SMB Opportunity Depends on Transparency

AI-generated influencers moved from novelty to mainstream marketing conversation in June, with new reporting showing brands experimenting with synthetic people, AI-generated testimonials, and content that looks like user-generated video. The appeal is obvious: lower production…
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21May
By AIO/AEO/GEO, Search Everywhere Optimization , ,

Google AI Mode Ads Signal a New Search Era for Local Businesses

Google Marketing Live 2026 made one thing clear: search advertising is moving deeper into AI-assisted discovery. Google announced new ad formats built with Gemini for Search and expanded Direct Offers, while broader announcements included Ads…
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24Apr
By Advertising, E-commerce, YouTube , ,

Demand Gen Moves Further Into YouTube Commerce and View-Through Conversion

April brought another Demand Gen update from Google, this time with two clear themes: commerce data and YouTube measurement. Google announced Demand Gen support in Commerce Media Suite and view-through conversion optimization for YouTube within…
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27Mar
By Advertising, Google Ads , , ,

Performance Max Is Getting More Transparent: What SMBs Should Audit Now

Google announced new Performance Max steering and reporting updates in March, and the direction is worth paying attention to. Performance Max has always promised efficient reach across Google inventory, but advertisers have often asked for…
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27Feb
By Advertising, Google Ads , , ,

AI Max Text Guidelines Give Advertisers a Better Way to Protect Brand Voice

In February, Google expanded beta access to text guidelines for advertisers using AI Max for Search and Performance Max campaigns. The update gives advertisers a way to steer AI-generated ad text using plain-language rules, exclusions,…
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28Jan
By Advertising, Google Ads , ,

Campaign Total Budgets Put Google Ads Closer to the Way Small Businesses Actually Plan

Google Ads started 2026 with a practical update that should matter to businesses that plan around seasons, launches, events, and limited promotions: campaign total budgets became available in open beta for Search, Performance Max, and…
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16Dec
By SEO , ,

The December Core Update Is a Reminder to Build SEO Authority Before You Need It

December closed the year with another Google core update and a broader SEO conversation around preferred sources, social data and the way AI search was changing discovery. Search Engine Journal’s December SEO Pulse captured the…
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21Nov
By Influencer Marketing , ,

Creator Marketing Became a Core Media Channel in 2025

In November, IAB reported that U.S. creator economy ad spend was projected to reach $37 billion in 2025, up 26% year over year and growing far faster than the broader media market. Marketing Dive also…
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10Oct
By Facebook, Instagram, Meta, Social Media Marketing , ,

Meta Business AI Could Change How SMBs Handle Social Commerce

In October 2025, Meta introduced Business AI and new generative tools for advertisers, with Marketing Dive noting that the system was designed to help small and mid-sized companies provide AI-powered sales guidance. Search Engine Land…
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