22Aug
In August 2025, Search Engine Journal covered Google’s Web Guide and what AI-organized search results could mean for SEO strategy. The shift is important because search is moving beyond a simple list of blue links.…
Digital Marketing News
18Jul
By July, the first half of 2025 had produced a useful set of signals. Marketing Dive’s H1 digital marketing statistics pointed to continued growth in social media advertising, more influencer partnerships and strong evidence that…
20Jun
Paid social was not only about TikTok uncertainty in 2025. Search Engine Land’s paid social coverage highlighted how Meta Ads could support lead generation for local, B2B and more complex sales cycles when setup, targeting…
23May
Google Marketing Live 2025 was dominated by AI. Google announced AI Max for Search campaigns, expanded ads in AI Overviews and AI Mode, and highlighted new ways to use AI across creative, product feeds, bidding…
28Mar
Google’s March 2025 core update rolled out from March 13 through March 27, and Search Engine Journal covered the completion of the update as ranking volatility settled. Around the same time, Trust Insights was talking…
15Dec
By December 2023, privacy-ready measurement was becoming a practical planning issue for advertisers. Google’s Consent Mode v2 requirements were tied to continued use of certain ad personalization and measurement features in the European Economic Area,…
23Jun
June 2023 was the final full month before standard Universal Analytics properties stopped processing new data on July 1. For many businesses, GA4 had been easy to postpone. The deadline made it real. Marketers had…
29Mar
Google’s March 2023 core update was a major SEO event for businesses watching rankings, leads and organic visibility. Like most core updates, it did not target one simple technical issue. It reminded marketers that Google…
28Jan
In January 2022, Google introduced Topics as a new Privacy Sandbox proposal for interest-based advertising, replacing the earlier FLoC concept. The details were technical, but the message for advertisers was clear: third-party tracking was under…
26Mar
In March 2021, Google made a clear privacy-first web statement: after third-party cookies were phased out, it would not build alternate identifiers to track individuals across the web. The details of Chrome’s cookie timeline would…