Category Archives for Instagram

10Oct
By Facebook, Instagram, Meta, Social Media Marketing , ,

Meta Business AI Could Change How SMBs Handle Social Commerce

In October 2025, Meta introduced Business AI and new generative tools for advertisers, with Marketing Dive noting that the system was designed to help small and mid-sized companies provide AI-powered sales guidance. Search Engine Land…
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22Jul
By Instagram , , ,

Instagram’s Reels Push Made Short-Form Video Harder to Ignore

In July 2022, Instagram moved further toward Reels by making new video posts under 15 minutes eligible to be shared as Reels. The platform was clearly prioritizing short-form video discovery as competition with TikTok intensified.…
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07Aug
By Instagram , , ,

Instagram Reels Arrived and Changed the Social Content Calendar

Instagram launched Reels in August 2020, bringing short-form, multi-clip video into the Instagram ecosystem. Reels gave users editing tools, audio and a path to reach broader audiences through Explore. It also made clear that Instagram…
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30Apr
By Instagram , , ,

Instagram Testing Hidden Likes Challenged Vanity Metrics

At Facebook’s F8 conference in April 2019, Instagram announced a test in Canada that would hide public like counts on posts. The account owner could still see performance, but followers would no longer see the…
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22Jun
By Instagram , , ,

IGTV Made Vertical Video a Serious Social Experiment

Instagram launched IGTV in June 2018 as a standalone app and Instagram experience for longer-form vertical video. The idea was ambitious: make mobile-first video feel more like turning on television, with creator channels built for…
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