In September, IAB adjusted its 2025 outlook as advertisers reacted to macroeconomic uncertainty. The organization lowered its full-year ad spend projection while still expecting double-digit growth in social media, retail media and CTV. The headline…

In October 2022, Elon Musk completed his acquisition of Twitter, setting off immediate questions about content moderation, brand safety and advertiser confidence. For marketers, the story was bigger than one platform. It showed how quickly…