Google’s November 2023 reviews update continued the year’s focus on quality review content. For websites that publish comparisons, recommendations, best-of lists or affiliate-style content, the update reinforced that thin summaries and generic claims were getting…

In April 2023, Google expanded its reviews system beyond product reviews into a broader reviews update. That mattered because review-style content is everywhere: product comparisons, service recommendations, local business roundups, affiliate pages and buyer guides.…