Paid social was not only about TikTok uncertainty in 2025. Search Engine Land’s paid social coverage highlighted how Meta Ads could support lead generation for local, B2B and more complex sales cycles when setup, targeting…

In September 2021, TikTok announced that more than 1 billion people used the platform every month. That milestone moved TikTok from “emerging social app” to mainstream discovery engine, especially for younger audiences and culture-driven categories.…