YouTube’s September 2026 creator partnership and shopping updates give SMBs new ways to test trusted video, promote proven content, and measure customer response.

April brought another Demand Gen update from Google, this time with two clear themes: commerce data and YouTube measurement. Google announced Demand Gen support in Commerce Media Suite and view-through conversion optimization for YouTube within…

In April 2020, Google announced that product listings on the Google Shopping tab would become free in the U.S. The move came as retailers were facing pandemic disruption and more consumers were shifting online. Paid…