Category Archives for Google Ads

27Mar
By Advertising, Google Ads , , ,

Performance Max Is Getting More Transparent: What SMBs Should Audit Now

Google announced new Performance Max steering and reporting updates in March, and the direction is worth paying attention to. Performance Max has always promised efficient reach across Google inventory, but advertisers have often asked for…
Continue
27Feb
By Advertising, Google Ads , , ,

AI Max Text Guidelines Give Advertisers a Better Way to Protect Brand Voice

In February, Google expanded beta access to text guidelines for advertisers using AI Max for Search and Performance Max campaigns. The update gives advertisers a way to steer AI-generated ad text using plain-language rules, exclusions,…
Continue
28Jan
By Advertising, Google Ads , ,

Campaign Total Budgets Put Google Ads Closer to the Way Small Businesses Actually Plan

Google Ads started 2026 with a practical update that should matter to businesses that plan around seasons, launches, events, and limited promotions: campaign total budgets became available in open beta for Search, Performance Max, and…
Continue