Category Archives for Google Ads

08Jul
By Google Ads , , , ,

Google Ads’ July Terms Update Makes AI Oversight a PPC Priority

Google Ads’ July 2026 Terms of Service update is more than legal housekeeping. It reflects where paid media has already been heading: more campaign setup, asset generation, targeting, and optimization handled through AI-powered tools. Google’s…
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27Mar
By Advertising, Google Ads , , ,

Performance Max Is Getting More Transparent: What SMBs Should Audit Now

Google announced new Performance Max steering and reporting updates in March, and the direction is worth paying attention to. Performance Max has always promised efficient reach across Google inventory, but advertisers have often asked for…
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27Feb
By Advertising, Google Ads , , ,

AI Max Text Guidelines Give Advertisers a Better Way to Protect Brand Voice

In February, Google expanded beta access to text guidelines for advertisers using AI Max for Search and Performance Max campaigns. The update gives advertisers a way to steer AI-generated ad text using plain-language rules, exclusions,…
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28Jan
By Advertising, Google Ads , ,

Campaign Total Budgets Put Google Ads Closer to the Way Small Businesses Actually Plan

Google Ads started 2026 with a practical update that should matter to businesses that plan around seasons, launches, events, and limited promotions: campaign total budgets became available in open beta for Search, Performance Max, and…
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23May
By Google Ads, News

Google Marketing Live 2025 Made AI Max a Paid Search Priority

Google Marketing Live 2025 was dominated by AI. Google announced AI Max for Search campaigns, expanded ads in AI Overviews and AI Mode, and highlighted new ways to use AI across creative, product feeds, bidding…
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21Feb
By Google Ads , ,

Google’s AI Ad Push Raises the Stakes for Paid Search Control

By February 2025, the direction of paid search was hard to miss. Search Engine Land reported on Google’s planned AI push and early signs of a new Search Max style of automation. The big idea…
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20Oct
By Google Ads , ,

Google Demand Gen Pointed Advertisers Toward More Visual Demand Creation

Google’s Demand Gen campaigns became a major paid media storyline in 2023 as Google positioned the format across YouTube, Discover and Gmail. Demand Gen was designed to help advertisers create and capture interest with more…
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26May
By Google Ads , , ,

SGE and Google Marketing Live Made AI the Center of Search and Ads

May 2023 was a turning point for AI in search and advertising. Google previewed the Search Generative Experience at I/O, showing how generative AI could reshape the search results page. Later in the month, Google…
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30Jun
By Google Ads , , ,

Expanded Text Ads Sunset Made Responsive Search Ads the Default

June 30, 2022 marked the end of creating or editing expanded text ads in Google Ads. Existing expanded text ads could continue serving, but responsive search ads became the main path for new search ad…
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29Apr
By Google Ads , , ,

Performance Max Upgrades Started Moving Retail and Local Ads Into Automation

In April 2022, Google began giving advertisers tools to upgrade Smart Shopping campaigns to Performance Max, with Local campaign upgrades following later. The move accelerated a major Google Ads shift: more inventory, more automation and…
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