June 2023 was the final full month before standard Universal Analytics properties stopped processing new data on July 1. For many businesses, GA4 had been easy to postpone. The deadline made it real. Marketers had…

In March 2022, Google announced that standard Universal Analytics properties would stop processing new hits on July 1, 2023. That made GA4 migration more than a future project. Businesses needed to start collecting GA4 data…

Google Marketing Livestream 2021 put automation, privacy and measurement at the center of the advertising conversation. Google highlighted Performance Max, a campaign type designed to use Google’s automation across channels like Search, YouTube, Display, Discover…

In March 2021, Google made a clear privacy-first web statement: after third-party cookies were phased out, it would not build alternate identifiers to track individuals across the web. The details of Chrome’s cookie timeline would…

In October 2020, Google introduced the new Google Analytics, which became known as Google Analytics 4. GA4 moved measurement toward an event-based model and leaned more heavily on machine learning, cross-platform journeys and privacy-aware reporting.…

In February 2020, Chrome 80 began enforcing new SameSite cookie behavior. Cookies without a declared SameSite value were treated more restrictively, and cross-site access required SameSite=None; Secure. The change was technical, but it previewed the…

In October 2018, Facebook launched Facebook Attribution, a measurement tool designed to help advertisers see the customer journey across Facebook apps, services and other publishers. It was part of a broader industry push to understand…