AI-generated influencers moved from novelty to mainstream marketing conversation in June, with new reporting showing brands experimenting with synthetic people, AI-generated testimonials, and content that looks like user-generated video. The appeal is obvious: lower production…

In November, IAB reported that U.S. creator economy ad spend was projected to reach $37 billion in 2025, up 26% year over year and growing far faster than the broader media market. Marketing Dive also…

In November 2019, Instagram expanded its hidden likes test to some U.S. users. The move created anxiety for creators and brands that had used public like counts as a quick signal of influence. But it…

At Facebook’s F8 conference in April 2019, Instagram announced a test in Canada that would hide public like counts on posts. The account owner could still see performance, but followers would no longer see the…