16Dec
December closed the year with another Google core update and a broader SEO conversation around preferred sources, social data and the way AI search was changing discovery. Search Engine Journal’s December SEO Pulse captured the…
Category Archives for SEO
22Aug
In August 2025, Search Engine Journal covered Google’s Web Guide and what AI-organized search results could mean for SEO strategy. The shift is important because search is moving beyond a simple list of blue links.…
28Mar
Google’s March 2025 core update rolled out from March 13 through March 27, and Search Engine Journal covered the completion of the update as ranking volatility settled. Around the same time, Trust Insights was talking…
17Nov
Google’s November 2023 reviews update continued the year’s focus on quality review content. For websites that publish comparisons, recommendations, best-of lists or affiliate-style content, the update reinforced that thin summaries and generic claims were getting…
25Aug
Google released another core update in August 2023, adding more volatility to a year already full of search changes. For businesses that rely on organic traffic, the update reinforced a practical point: SEO is not…
21Apr
In April 2023, Google expanded its reviews system beyond product reviews into a broader reviews update. That mattered because review-style content is everywhere: product comparisons, service recommendations, local business roundups, affiliate pages and buyer guides.…
29Mar
Google’s March 2023 core update was a major SEO event for businesses watching rankings, leads and organic visibility. Like most core updates, it did not target one simple technical issue. It reminded marketers that Google…
24Feb
February 2023 brought the AI search race into the open. Microsoft introduced a new AI-powered Bing and Edge experience, while Google announced Bard and previewed AI-assisted search features. For marketers, this was more than a…
16Dec
In December 2022, Google updated its Search Quality Rater Guidelines and added another E to E-A-T: experience. E-E-A-T stood for experience, expertise, authoritativeness and trust, reinforcing the idea that useful content often benefits from first-hand…
26Aug
In August 2022, Google announced the Helpful Content Update, aimed at rewarding content that leaves visitors feeling satisfied and reducing visibility for content created primarily to rank in search engines. The phrase “people-first content” quickly…