YouTube’s September 2026 creator partnership and shopping updates give SMBs new ways to test trusted video, promote proven content, and measure customer response.

In July 2022, Instagram moved further toward Reels by making new video posts under 15 minutes eligible to be shared as Reels. The platform was clearly prioritizing short-form video discovery as competition with TikTok intensified.…

In 2021, YouTube introduced the Shorts Fund, a $100 million pool planned for creators across 2021 and 2022. It was a clear signal that short-form vertical video had become a serious competitive priority, not a…

Instagram launched IGTV in June 2018 as a standalone app and Instagram experience for longer-form vertical video. The idea was ambitious: make mobile-first video feel more like turning on television, with creator channels built for…