In July 2022, Instagram moved further toward Reels by making new video posts under 15 minutes eligible to be shared as Reels. The platform was clearly prioritizing short-form video discovery as competition with TikTok intensified.…

In 2021, YouTube introduced the Shorts Fund, a $100 million pool planned for creators across 2021 and 2022. It was a clear signal that short-form vertical video had become a serious competitive priority, not a…