On October 28, 2021, Facebook announced that the parent company would become Meta. The change reflected a broader vision around the metaverse, augmented reality, virtual reality and future social technology. For marketers, the immediate lesson…

Instagram launched Reels in August 2020, bringing short-form, multi-clip video into the Instagram ecosystem. Reels gave users editing tools, audio and a path to reach broader audiences through Explore. It also made clear that Instagram…

Instagram launched IGTV in June 2018 as a standalone app and Instagram experience for longer-form vertical video. The idea was ambitious: make mobile-first video feel more like turning on television, with creator channels built for…

January 2018 opened with one of Facebook’s most important News Feed changes. Facebook said it would prioritize posts that encouraged meaningful interactions between people, which meant users would see more content from friends, family and…