Google released another core update in August 2023, adding more volatility to a year already full of search changes. For businesses that rely on organic traffic, the update reinforced a practical point: SEO is not…

In December 2022, Google updated its Search Quality Rater Guidelines and added another E to E-A-T: experience. E-E-A-T stood for experience, expertise, authoritativeness and trust, reinforcing the idea that useful content often benefits from first-hand…

In August 2022, Google announced the Helpful Content Update, aimed at rewarding content that leaves visitors feeling satisfied and reducing visibility for content created primarily to rank in search engines. The phrase “people-first content” quickly…