By December 2023, privacy-ready measurement was becoming a practical planning issue for advertisers. Google’s Consent Mode v2 requirements were tied to continued use of certain ad personalization and measurement features in the European Economic Area,…

In March 2021, Google made a clear privacy-first web statement: after third-party cookies were phased out, it would not build alternate identifiers to track individuals across the web. The details of Chrome’s cookie timeline would…

In September 2020, Google Ads began limiting search terms reporting for queries that did not meet a threshold of significance, citing privacy. Advertisers quickly noticed that some paid search spend became harder to inspect at…

On January 1, 2020, the California Consumer Privacy Act took effect, bringing broad consumer privacy rights to the U.S. market. Even though not every small business fell directly under the law’s thresholds, the practical signal…

By December 2019, marketers were preparing for the California Consumer Privacy Act to take effect on January 1, 2020. The IAB and IAB Tech Lab had been working on compliance frameworks and technical specifications for…

January 2019 gave marketers an early sign that privacy regulation was becoming a real operating issue, not just a legal headline. France’s CNIL fined Google over GDPR consent and transparency concerns tied to personalized advertising.…

On May 25, 2018, the General Data Protection Regulation became applicable across the European Union. For marketers, GDPR made privacy, consent, data access and vendor accountability part of everyday operations. Even for many U.S.-based SMBs,…