January 2019 gave marketers an early sign that privacy regulation was becoming a real operating issue, not just a legal headline. France’s CNIL fined Google over GDPR consent and transparency concerns tied to personalized advertising.…

On May 25, 2018, the General Data Protection Regulation became applicable across the European Union. For marketers, GDPR made privacy, consent, data access and vendor accountability part of everyday operations. Even for many U.S.-based SMBs,…