Category Archives for Meta

10Oct
By Facebook, Instagram, Meta, Social Media Marketing , ,

Meta Business AI Could Change How SMBs Handle Social Commerce

In October 2025, Meta introduced Business AI and new generative tools for advertisers, with Marketing Dive noting that the system was designed to help small and mid-sized companies provide AI-powered sales guidance. Search Engine Land…
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20Jun
By Meta, News, Social Media Marketing ,

Meta Lead Gen Works Best When SMBs Measure Lead Quality, Not Just Volume

Paid social was not only about TikTok uncertainty in 2025. Search Engine Land’s paid social coverage highlighted how Meta Ads could support lead generation for local, B2B and more complex sales cycles when setup, targeting…
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22Jul
By Instagram , , ,

Instagram’s Reels Push Made Short-Form Video Harder to Ignore

In July 2022, Instagram moved further toward Reels by making new video posts under 15 minutes eligible to be shared as Reels. The platform was clearly prioritizing short-form video discovery as competition with TikTok intensified.…
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29Oct
By Meta , , ,

Facebook Becoming Meta Reminded Brands That Platforms Can Change Overnight

On October 28, 2021, Facebook announced that the parent company would become Meta. The change reflected a broader vision around the metaverse, augmented reality, virtual reality and future social technology. For marketers, the immediate lesson…
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07Aug
By Instagram , , ,

Instagram Reels Arrived and Changed the Social Content Calendar

Instagram launched Reels in August 2020, bringing short-form, multi-clip video into the Instagram ecosystem. Reels gave users editing tools, audio and a path to reach broader audiences through Explore. It also made clear that Instagram…
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30Apr
By Instagram , , ,

Instagram Testing Hidden Likes Challenged Vanity Metrics

At Facebook’s F8 conference in April 2019, Instagram announced a test in Canada that would hide public like counts on posts. The account owner could still see performance, but followers would no longer see the…
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22Jun
By Instagram , , ,

IGTV Made Vertical Video a Serious Social Experiment

Instagram launched IGTV in June 2018 as a standalone app and Instagram experience for longer-form vertical video. The idea was ambitious: make mobile-first video feel more like turning on television, with creator channels built for…
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20Apr
By Facebook , , ,

Facebook’s Partner Categories Exit Changed Audience Targeting

In spring 2018, Facebook responded to growing data-access scrutiny by announcing restrictions across its platform. One major advertising change was the plan to shut down Partner Categories, which had allowed third-party data providers to offer…
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19Jan
By Facebook , , ,

Facebook’s News Feed Reset Made Organic Reach Harder to Count On

January 2018 opened with one of Facebook’s most important News Feed changes. Facebook said it would prioritize posts that encouraged meaningful interactions between people, which meant users would see more content from friends, family and…
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