In September 2022, YouTube announced that Shorts would become eligible for revenue sharing through the YouTube Partner Program beginning in 2023. The move made short-form video monetization a bigger competitive issue across YouTube, TikTok and…

In 2021, YouTube introduced the Shorts Fund, a $100 million pool planned for creators across 2021 and 2022. It was a clear signal that short-form vertical video had become a serious competitive priority, not a…

January 2021 was the month social audio felt impossible for marketers to ignore. Clubhouse had the rare mix of exclusivity, high-profile users and real-time conversation that made business owners wonder whether the next social platform…