April 2025 kept paid social strategy in a state of tension. Search Engine Land reported that advertisers were pulling back from TikTok and boosting Meta amid ban uncertainty, while Marketing Dive had been tracking how…

In September 2021, TikTok announced that more than 1 billion people used the platform every month. That milestone moved TikTok from “emerging social app” to mainstream discovery engine, especially for younger audiences and culture-driven categories.…

In mid-2020, TikTok introduced TikTok For Business as a home for its marketing solutions, then followed with self-serve advertising tools for small and mid-size businesses. The platform was quickly moving from cultural phenomenon to a…