In November 2019, Instagram expanded its hidden likes test to some U.S. users. The move created anxiety for creators and brands that had used public like counts as a quick signal of influence. But it…

At Facebook’s F8 conference in April 2019, Instagram announced a test in Canada that would hide public like counts on posts. The account owner could still see performance, but followers would no longer see the…

Instagram launched IGTV in June 2018 as a standalone app and Instagram experience for longer-form vertical video. The idea was ambitious: make mobile-first video feel more like turning on television, with creator channels built for…