Google’s Demand Gen campaigns became a major paid media storyline in 2023 as Google positioned the format across YouTube, Discover and Gmail. Demand Gen was designed to help advertisers create and capture interest with more…

In September 2022, YouTube announced that Shorts would become eligible for revenue sharing through the YouTube Partner Program beginning in 2023. The move made short-form video monetization a bigger competitive issue across YouTube, TikTok and…

In 2021, YouTube introduced the Shorts Fund, a $100 million pool planned for creators across 2021 and 2022. It was a clear signal that short-form vertical video had become a serious competitive priority, not a…