May 2023 was a turning point for AI in search and advertising. Google previewed the Search Generative Experience at I/O, showing how generative AI could reshape the search results page. Later in the month, Google…

In April 2022, Google began giving advertisers tools to upgrade Smart Shopping campaigns to Performance Max, with Local campaign upgrades following later. The move accelerated a major Google Ads shift: more inventory, more automation and…

Google Marketing Livestream 2021 put automation, privacy and measurement at the center of the advertising conversation. Google highlighted Performance Max, a campaign type designed to use Google’s automation across channels like Search, YouTube, Display, Discover…