23Sep
YouTube’s September 2026 creator partnership and shopping updates give SMBs new ways to test trusted video, promote proven content, and measure customer response.
Category Archives for Influencer Marketing
22Jun
AI-generated influencers moved from novelty to mainstream marketing conversation in June, with new reporting showing brands experimenting with synthetic people, AI-generated testimonials, and content that looks like user-generated video. The appeal is obvious: lower production…
21Nov
In November, IAB reported that U.S. creator economy ad spend was projected to reach $37 billion in 2025, up 26% year over year and growing far faster than the broader media market. Marketing Dive also…
18Jul
By July, the first half of 2025 had produced a useful set of signals. Marketing Dive’s H1 digital marketing statistics pointed to continued growth in social media advertising, more influencer partnerships and strong evidence that…
15Nov
In November 2019, Instagram expanded its hidden likes test to some U.S. users. The move created anxiety for creators and brands that had used public like counts as a quick signal of influence. But it…