Category Archives for Influencer Marketing

22Jun
By Influencer Marketing , , ,

AI Influencers Are Here: The SMB Opportunity Depends on Transparency

AI-generated influencers moved from novelty to mainstream marketing conversation in June, with new reporting showing brands experimenting with synthetic people, AI-generated testimonials, and content that looks like user-generated video. The appeal is obvious: lower production…
Continue
21Nov
By Influencer Marketing , ,

Creator Marketing Became a Core Media Channel in 2025

In November, IAB reported that U.S. creator economy ad spend was projected to reach $37 billion in 2025, up 26% year over year and growing far faster than the broader media market. Marketing Dive also…
Continue
18Jul
By Content Marketing, Influencer Marketing, News, Social Media Marketing

The H1 2025 Marketing Numbers Confirm Social and Creators Are Driving Purchase Decisions

By July, the first half of 2025 had produced a useful set of signals. Marketing Dive’s H1 digital marketing statistics pointed to continued growth in social media advertising, more influencer partnerships and strong evidence that…
Continue
15Nov
By Influencer Marketing , , ,

Instagram’s U.S. Hidden Likes Test Put Influencer Proof Under Pressure

In November 2019, Instagram expanded its hidden likes test to some U.S. users. The move created anxiety for creators and brands that had used public like counts as a quick signal of influence. But it…
Continue