AI-generated influencers moved from novelty to mainstream marketing conversation in June, with new reporting showing brands experimenting with synthetic people, AI-generated testimonials, and content that looks like user-generated video. The appeal is obvious: lower production…

In November, IAB reported that U.S. creator economy ad spend was projected to reach $37 billion in 2025, up 26% year over year and growing far faster than the broader media market. Marketing Dive also…

By July, the first half of 2025 had produced a useful set of signals. Marketing Dive’s H1 digital marketing statistics pointed to continued growth in social media advertising, more influencer partnerships and strong evidence that…