In September 2022, YouTube announced that Shorts would become eligible for revenue sharing through the YouTube Partner Program beginning in 2023. The move made short-form video monetization a bigger competitive issue across YouTube, TikTok and…

In July 2022, Instagram moved further toward Reels by making new video posts under 15 minutes eligible to be shared as Reels. The platform was clearly prioritizing short-form video discovery as competition with TikTok intensified.…

In September 2021, TikTok announced that more than 1 billion people used the platform every month. That milestone moved TikTok from “emerging social app” to mainstream discovery engine, especially for younger audiences and culture-driven categories.…

In 2021, YouTube introduced the Shorts Fund, a $100 million pool planned for creators across 2021 and 2022. It was a clear signal that short-form vertical video had become a serious competitive priority, not a…

Instagram launched Reels in August 2020, bringing short-form, multi-clip video into the Instagram ecosystem. Reels gave users editing tools, audio and a path to reach broader audiences through Explore. It also made clear that Instagram…

In mid-2020, TikTok introduced TikTok For Business as a home for its marketing solutions, then followed with self-serve advertising tools for small and mid-size businesses. The platform was quickly moving from cultural phenomenon to a…