Meta launched Threads in July 2023, quickly drawing attention as a new text-based social platform connected to Instagram. For brands, the launch was not just another app to consider. It was a reminder that social…

In July 2022, Instagram moved further toward Reels by making new video posts under 15 minutes eligible to be shared as Reels. The platform was clearly prioritizing short-form video discovery as competition with TikTok intensified.…