Category Archives for Advertising

24Apr
By Advertising, E-commerce, YouTube , ,

Demand Gen Moves Further Into YouTube Commerce and View-Through Conversion

April brought another Demand Gen update from Google, this time with two clear themes: commerce data and YouTube measurement. Google announced Demand Gen support in Commerce Media Suite and view-through conversion optimization for YouTube within…
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27Mar
By Advertising, Google Ads , , ,

Performance Max Is Getting More Transparent: What SMBs Should Audit Now

Google announced new Performance Max steering and reporting updates in March, and the direction is worth paying attention to. Performance Max has always promised efficient reach across Google inventory, but advertisers have often asked for…
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27Feb
By Advertising, Google Ads , , ,

AI Max Text Guidelines Give Advertisers a Better Way to Protect Brand Voice

In February, Google expanded beta access to text guidelines for advertisers using AI Max for Search and Performance Max campaigns. The update gives advertisers a way to steer AI-generated ad text using plain-language rules, exclusions,…
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28Jan
By Advertising, Google Ads , ,

Campaign Total Budgets Put Google Ads Closer to the Way Small Businesses Actually Plan

Google Ads started 2026 with a practical update that should matter to businesses that plan around seasons, launches, events, and limited promotions: campaign total budgets became available in open beta for Search, Performance Max, and…
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26Sep
By Advertising ,

IAB’s September Outlook Update Shows Why Flexible Media Planning Matters

In September, IAB adjusted its 2025 outlook as advertisers reacted to macroeconomic uncertainty. The organization lowered its full-year ad spend projection while still expecting double-digit growth in social media, retail media and CTV. The headline…
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