Category Archives for Advertising

08Jul
By Google Ads , , , ,

Google Ads’ July Terms Update Makes AI Oversight a PPC Priority

Google Ads’ July 2026 Terms of Service update is more than legal housekeeping. It reflects where paid media has already been heading: more campaign setup, asset generation, targeting, and optimization handled through AI-powered tools. Google’s…
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24Apr
By Advertising, E-commerce, YouTube , ,

Demand Gen Moves Further Into YouTube Commerce and View-Through Conversion

April brought another Demand Gen update from Google, this time with two clear themes: commerce data and YouTube measurement. Google announced Demand Gen support in Commerce Media Suite and view-through conversion optimization for YouTube within…
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27Mar
By Advertising, Google Ads , , ,

Performance Max Is Getting More Transparent: What SMBs Should Audit Now

Google announced new Performance Max steering and reporting updates in March, and the direction is worth paying attention to. Performance Max has always promised efficient reach across Google inventory, but advertisers have often asked for…
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27Feb
By Advertising, Google Ads , , ,

AI Max Text Guidelines Give Advertisers a Better Way to Protect Brand Voice

In February, Google expanded beta access to text guidelines for advertisers using AI Max for Search and Performance Max campaigns. The update gives advertisers a way to steer AI-generated ad text using plain-language rules, exclusions,…
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28Jan
By Advertising, Google Ads , ,

Campaign Total Budgets Put Google Ads Closer to the Way Small Businesses Actually Plan

Google Ads started 2026 with a practical update that should matter to businesses that plan around seasons, launches, events, and limited promotions: campaign total budgets became available in open beta for Search, Performance Max, and…
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26Sep
By Advertising ,

IAB’s September Outlook Update Shows Why Flexible Media Planning Matters

In September, IAB adjusted its 2025 outlook as advertisers reacted to macroeconomic uncertainty. The organization lowered its full-year ad spend projection while still expecting double-digit growth in social media, retail media and CTV. The headline…
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23May
By Google Ads, News

Google Marketing Live 2025 Made AI Max a Paid Search Priority

Google Marketing Live 2025 was dominated by AI. Google announced AI Max for Search campaigns, expanded ads in AI Overviews and AI Mode, and highlighted new ways to use AI across creative, product feeds, bidding…
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18Apr
By Advertising, TikTok ,

TikTok Uncertainty Made Paid Social Diversification a Business Issue

April 2025 kept paid social strategy in a state of tension. Search Engine Land reported that advertisers were pulling back from TikTok and boosting Meta amid ban uncertainty, while Marketing Dive had been tracking how…
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21Feb
By Google Ads , ,

Google’s AI Ad Push Raises the Stakes for Paid Search Control

By February 2025, the direction of paid search was hard to miss. Search Engine Land reported on Google’s planned AI push and early signs of a new Search Max style of automation. The big idea…
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24Jan
By Advertising, Media Buying

2025 Ad Budgets Are Moving Toward Social, Retail Media and CTV

January opened with a clear message for marketers: 2025 would not be a year for putting every dollar into one channel and hoping the old playbook still worked. IAB’s 2025 Outlook projected overall ad spend…
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