20Oct
Google’s Demand Gen campaigns became a major paid media storyline in 2023 as Google positioned the format across YouTube, Discover and Gmail. Demand Gen was designed to help advertisers create and capture interest with more…
Category Archives for Advertising
26May
May 2023 was a turning point for AI in search and advertising. Google previewed the Search Generative Experience at I/O, showing how generative AI could reshape the search results page. Later in the month, Google…
30Jun
June 30, 2022 marked the end of creating or editing expanded text ads in Google Ads. Existing expanded text ads could continue serving, but responsive search ads became the main path for new search ad…
29Apr
In April 2022, Google began giving advertisers tools to upgrade Smart Shopping campaigns to Performance Max, with Local campaign upgrades following later. The move accelerated a major Google Ads shift: more inventory, more automation and…
28May
Google Marketing Livestream 2021 put automation, privacy and measurement at the center of the advertising conversation. Google highlighted Performance Max, a campaign type designed to use Google’s automation across channels like Search, YouTube, Display, Discover…
30Apr
April 2021 brought one of the most important measurement changes in modern paid social. With iOS 14.5, Apple’s App Tracking Transparency framework required apps to ask users for permission before tracking them across apps and…
26Feb
In February 2021, Google announced changes to phrase match and broad match modifier that reshaped how many advertisers built search campaigns. Broad match modifier behavior was folded into phrase match, and advertisers were pushed toward…
18Sep
In September 2020, Google Ads began limiting search terms reporting for queries that did not meet a threshold of significance, citing privacy. Advertisers quickly noticed that some paid search spend became harder to inspect at…
17May
Google Marketing Live 2019 introduced advertisers to formats such as Discovery ads and Gallery ads, showing Google’s interest in more visual, feed-like ad experiences. Search was still intent-driven, but the ad ecosystem was clearly moving…
22Feb
In February 2019, Google Ads announced that average position would be retired later that year. For many advertisers, average position had been a familiar shorthand for where ads appeared. The replacement metrics, such as top…