14Sep
In September 2018, Google Ads expanded exact match close variants to include searches with the same meaning or intent. Exact match was no longer simply about matching the precise words in a keyword. Google’s machine…
Category Archives for Advertising
27Jul
On July 24, 2018, Google AdWords became Google Ads. The new name reflected a platform that had expanded far beyond search keywords into display, video, shopping, app campaigns and automated campaign types. Google also introduced…
16Feb
In February 2018, Chrome began filtering ads on sites that failed the Better Ads Standards. This was not a blanket ad blocker, but it did signal a clear direction: disruptive ad experiences were becoming a…