Category Archives for Content Marketing

The H1 2025 Marketing Numbers Confirm Social and Creators Are Driving Purchase Decisions

By July, the first half of 2025 had produced a useful set of signals. Marketing Dive’s H1 digital marketing statistics pointed to continued growth in social media advertising, more influencer partnerships and strong evidence that…

Google’s Core Update Guidance Told Site Owners to Improve the Whole Page

In August 2019, Google published guidance for site owners about broad core updates. The post encouraged site owners to focus on content quality, expertise, presentation, comparison to other pages and whether the content would be…

WordPress 5.0 and Gutenberg Changed the Content Publishing Workflow

WordPress 5.0, named “Bebo,” was released on December 6, 2018 with the new block-based Gutenberg editor. For businesses using WordPress, the release changed the way pages and posts were built, edited and maintained. For SMBs,…