Google announced new Performance Max steering and reporting updates in March, and the direction is worth paying attention to. Performance Max has always promised efficient reach across Google inventory, but advertisers have often asked for…

In September, IAB adjusted its 2025 outlook as advertisers reacted to macroeconomic uncertainty. The organization lowered its full-year ad spend projection while still expecting double-digit growth in social media, retail media and CTV. The headline…

April 2025 kept paid social strategy in a state of tension. Search Engine Land reported that advertisers were pulling back from TikTok and boosting Meta amid ban uncertainty, while Marketing Dive had been tracking how…

January opened with a clear message for marketers: 2025 would not be a year for putting every dollar into one channel and hoping the old playbook still worked. IAB’s 2025 Outlook projected overall ad spend…