May 2023 was a turning point for AI in search and advertising. Google previewed the Search Generative Experience at I/O, showing how generative AI could reshape the search results page. Later in the month, Google…

Google Marketing Live 2019 introduced advertisers to formats such as Discovery ads and Gallery ads, showing Google’s interest in more visual, feed-like ad experiences. Search was still intent-driven, but the ad ecosystem was clearly moving…