In October 2025, Meta introduced Business AI and new generative tools for advertisers, with Marketing Dive noting that the system was designed to help small and mid-sized companies provide AI-powered sales guidance. Search Engine Land…

On October 28, 2021, Facebook announced that the parent company would become Meta. The change reflected a broader vision around the metaverse, augmented reality, virtual reality and future social technology. For marketers, the immediate lesson…

January 2018 opened with one of Facebook’s most important News Feed changes. Facebook said it would prioritize posts that encouraged meaningful interactions between people, which meant users would see more content from friends, family and…