Category Archives for Social Media Marketing

10Oct
By Facebook, Instagram, Meta, Social Media Marketing , ,

Meta Business AI Could Change How SMBs Handle Social Commerce

In October 2025, Meta introduced Business AI and new generative tools for advertisers, with Marketing Dive noting that the system was designed to help small and mid-sized companies provide AI-powered sales guidance. Search Engine Land…
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18Jul
By Content Marketing, Influencer Marketing, News, Social Media Marketing

The H1 2025 Marketing Numbers Confirm Social and Creators Are Driving Purchase Decisions

By July, the first half of 2025 had produced a useful set of signals. Marketing Dive’s H1 digital marketing statistics pointed to continued growth in social media advertising, more influencer partnerships and strong evidence that…
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20Jun
By Meta, News, Social Media Marketing ,

Meta Lead Gen Works Best When SMBs Measure Lead Quality, Not Just Volume

Paid social was not only about TikTok uncertainty in 2025. Search Engine Land’s paid social coverage highlighted how Meta Ads could support lead generation for local, B2B and more complex sales cycles when setup, targeting…
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22Sep
By Social Media Marketing , , ,

TikTok Shop Brought Social Commerce Into the Mainstream Conversation

TikTok Shop officially launched in the United States in September 2023, giving brands, creators and sellers a more direct path from content to purchase. The launch made social commerce harder for marketers to ignore. Social…
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14Jul
By Social Media Marketing , , ,

Threads Launched and Reminded Brands to Stay Flexible on Social

Meta launched Threads in July 2023, quickly drawing attention as a new text-based social platform connected to Instagram. For brands, the launch was not just another app to consider. It was a reminder that social…
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28Oct
By Social Media Marketing , , ,

Twitter’s Ownership Change Put Brand Safety Back on the Media Plan

In October 2022, Elon Musk completed his acquisition of Twitter, setting off immediate questions about content moderation, brand safety and advertiser confidence. For marketers, the story was bigger than one platform. It showed how quickly…
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29Jan
By Social Media Marketing , , ,

Clubhouse Made Social Audio Feel Like a Real Marketing Channel

January 2021 was the month social audio felt impossible for marketers to ignore. Clubhouse had the rare mix of exclusivity, high-profile users and real-time conversation that made business owners wonder whether the next social platform…
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