Category Archives for Social Media Marketing

10Oct
By Facebook, Instagram, Meta, Social Media Marketing , ,

Meta Business AI Could Change How SMBs Handle Social Commerce

In October 2025, Meta introduced Business AI and new generative tools for advertisers, with Marketing Dive noting that the system was designed to help small and mid-sized companies provide AI-powered sales guidance. Search Engine Land…
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18Jul
By Content Marketing, Influencer Marketing, News, Social Media Marketing

The H1 2025 Marketing Numbers Confirm Social and Creators Are Driving Purchase Decisions

By July, the first half of 2025 had produced a useful set of signals. Marketing Dive’s H1 digital marketing statistics pointed to continued growth in social media advertising, more influencer partnerships and strong evidence that…
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20Jun
By Meta, News, Social Media Marketing ,

Meta Lead Gen Works Best When SMBs Measure Lead Quality, Not Just Volume

Paid social was not only about TikTok uncertainty in 2025. Search Engine Land’s paid social coverage highlighted how Meta Ads could support lead generation for local, B2B and more complex sales cycles when setup, targeting…
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