April brought another Demand Gen update from Google, this time with two clear themes: commerce data and YouTube measurement. Google announced Demand Gen support in Commerce Media Suite and view-through conversion optimization for YouTube within…

In September 2022, YouTube announced that Shorts would become eligible for revenue sharing through the YouTube Partner Program beginning in 2023. The move made short-form video monetization a bigger competitive issue across YouTube, TikTok and…

In 2021, YouTube introduced the Shorts Fund, a $100 million pool planned for creators across 2021 and 2022. It was a clear signal that short-form vertical video had become a serious competitive priority, not a…