February 2023 brought the AI search race into the open. Microsoft introduced a new AI-powered Bing and Edge experience, while Google announced Bard and previewed AI-assisted search features. For marketers, this was more than a…

Google released the December 2020 Core Update after a year of unusual search behavior, pandemic disruption and rapid ecommerce growth. For many site owners, it was one more reminder that organic visibility can move even…