In October 2025, Meta introduced Business AI and new generative tools for advertisers, with Marketing Dive noting that the system was designed to help small and mid-sized companies provide AI-powered sales guidance. Search Engine Land…

In spring 2018, Facebook responded to growing data-access scrutiny by announcing restrictions across its platform. One major advertising change was the plan to shut down Partner Categories, which had allowed third-party data providers to offer…

January 2018 opened with one of Facebook’s most important News Feed changes. Facebook said it would prioritize posts that encouraged meaningful interactions between people, which meant users would see more content from friends, family and…