In February 2022, Google began using page experience signals as part of desktop ranking systems. Mobile had already received the Page Experience rollout in 2021, but desktop mattered for many B2B, professional service and higher-consideration…

In June 2021, Google’s Page Experience update began rolling out. Core Web Vitals became part of the search conversation for more business owners, bringing metrics like loading performance, interactivity and layout stability into everyday SEO…

In 2020, Google announced that page experience signals, including Core Web Vitals, would become part of Search ranking. The metrics focused on loading performance, interactivity and visual stability. For marketers, this connected technical performance to…

Starting July 1, 2019, Google made mobile-first indexing the default for new websites. That meant Google’s systems would primarily use the mobile version of a new site’s content for indexing and ranking. For years, mobile…

In March 2018, Google announced that it was rolling out mobile-first indexing more broadly. That meant Google’s systems would use the mobile version of a page for indexing and ranking when a site was migrated.…