23Jun
June 2023 was the final full month before standard Universal Analytics properties stopped processing new data on July 1. For many businesses, GA4 had been easy to postpone. The deadline made it real. Marketers had…
Category Archives for Analytics
25Mar
In March 2022, Google announced that standard Universal Analytics properties would stop processing new hits on July 1, 2023. That made GA4 migration more than a future project. Businesses needed to start collecting GA4 data…
16Oct
In October 2020, Google introduced the new Google Analytics, which became known as Google Analytics 4. GA4 moved measurement toward an event-based model and leaned more heavily on machine learning, cross-platform journeys and privacy-aware reporting.…
21Feb
In February 2020, Chrome 80 began enforcing new SameSite cookie behavior. Cookies without a declared SameSite value were treated more restrictively, and cross-site access required SameSite=None; Secure. The change was technical, but it previewed the…
26Oct
In October 2018, Facebook launched Facebook Attribution, a measurement tool designed to help advertisers see the customer journey across Facebook apps, services and other publishers. It was part of a broader industry push to understand…