In January 2022, Google introduced Topics as a new Privacy Sandbox proposal for interest-based advertising, replacing the earlier FLoC concept. The details were technical, but the message for advertisers was clear: third-party tracking was under…

In March 2021, Google made a clear privacy-first web statement: after third-party cookies were phased out, it would not build alternate identifiers to track individuals across the web. The details of Chrome’s cookie timeline would…

On January 1, 2020, the California Consumer Privacy Act took effect, bringing broad consumer privacy rights to the U.S. market. Even though not every small business fell directly under the law’s thresholds, the practical signal…