In January 2022, Google introduced Topics as a new Privacy Sandbox proposal for interest-based advertising, replacing the earlier FLoC concept. The details were technical, but the message for advertisers was clear: third-party tracking was under…

In March 2021, Google made a clear privacy-first web statement: after third-party cookies were phased out, it would not build alternate identifiers to track individuals across the web. The details of Chrome’s cookie timeline would…