Google announced new Performance Max steering and reporting updates in March, and the direction is worth paying attention to. Performance Max has always promised efficient reach across Google inventory, but advertisers have often asked for…

In February, Google expanded beta access to text guidelines for advertisers using AI Max for Search and Performance Max campaigns. The update gives advertisers a way to steer AI-generated ad text using plain-language rules, exclusions,…

Google Ads started 2026 with a practical update that should matter to businesses that plan around seasons, launches, events, and limited promotions: campaign total budgets became available in open beta for Search, Performance Max, and…

By February 2025, the direction of paid search was hard to miss. Search Engine Land reported on Google’s planned AI push and early signs of a new Search Max style of automation. The big idea…

On July 24, 2018, Google AdWords became Google Ads. The new name reflected a platform that had expanded far beyond search keywords into display, video, shopping, app campaigns and automated campaign types. Google also introduced…