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Average Position
Tag Archives for Average Position
22
Feb
By
Paul Burns
Google Ads
Average Position
,
Google Ads
,
Impression Share
,
PPC
Google Ads Signaled the End of Average Position Thinking
In February 2019, Google Ads announced that average position would be retired later that year. For many advertisers, average position had been a familiar shorthand for where ads appeared. The replacement metrics, such as top…