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Tag Archives for Search Volatility

The May 2020 Core Update Hit During a Period of Unusual Search Behavior

Google’s May 2020 Core Update rolled out during one of the strangest periods in modern search behavior. Consumer needs, local restrictions and ecommerce demand were changing quickly because of the pandemic, while Google released a…

The June 2019 Core Update Made SEO Volatility Hard to Ignore

Google’s June 2019 Core Update was notable partly because Google pre-announced it, giving site owners advance notice that a broad update was coming. The rollout produced major discussion across SEO communities and reminded businesses that…