27May
Google released the May 2022 core update on May 25, with rollout expected to take one to two weeks. Like other broad core updates, it was designed to improve the overall relevance and usefulness of…
Category Archives for SEO
25Feb
In February 2022, Google began using page experience signals as part of desktop ranking systems. Mobile had already received the Page Experience rollout in 2021, but desktop mattered for many B2B, professional service and higher-consideration…
17Dec
In December 2021, Google rolled out another product reviews update, building on the first version from April. The update focused on rewarding review content that offered deeper research, original insight and useful evidence instead of…
26Nov
Google’s November 2021 core update began rolling out on November 17, right before a critical holiday shopping period for many businesses. Core updates are broad changes to Google’s ranking systems, and this timing made the…
30Jul
In July 2021, Google reminded site owners how to handle commercial links and rolled out a link spam update. The message was straightforward: paid, sponsored and affiliate links need to be qualified properly, and manipulative…
25Jun
In June 2021, Google’s Page Experience update began rolling out. Core Web Vitals became part of the search conversation for more business owners, bringing metrics like loading performance, interactivity and layout stability into everyday SEO…
11Dec
Google released the December 2020 Core Update after a year of unusual search behavior, pandemic disruption and rapid ecommerce growth. For many site owners, it was one more reminder that organic visibility can move even…
20Nov
In November 2020, Google announced that page experience signals would roll out in ranking in May 2021. The update would combine Core Web Vitals with existing signals such as mobile-friendliness, HTTPS and intrusive interstitial guidelines.…
26Jun
In 2020, Google announced that page experience signals, including Core Web Vitals, would become part of Search ranking. The metrics focused on loading performance, interactivity and visual stability. For marketers, this connected technical performance to…
15May
Google’s May 2020 Core Update rolled out during one of the strangest periods in modern search behavior. Consumer needs, local restrictions and ecommerce demand were changing quickly because of the pandemic, while Google released a…