In July 2021, Google reminded site owners how to handle commercial links and rolled out a link spam update. The message was straightforward: paid, sponsored and affiliate links need to be qualified properly, and manipulative…

In September 2019, Google introduced new link attributes: rel=”sponsored” for paid or sponsored links and rel=”ugc” for user-generated content. Nofollow also became more of a hint for Google rather than a simple directive in all…