Category Archives for Google Ads

28May
By Google Ads , , ,

Google Marketing Livestream Previewed the Automation Era for Advertisers

Google Marketing Livestream 2021 put automation, privacy and measurement at the center of the advertising conversation. Google highlighted Performance Max, a campaign type designed to use Google’s automation across channels like Search, YouTube, Display, Discover…
Continue
26Feb
By Google Ads , , ,

Google Ads Changed Match Types and Nudged PPC Toward Intent

In February 2021, Google announced changes to phrase match and broad match modifier that reshaped how many advertisers built search campaigns. Broad match modifier behavior was folded into phrase match, and advertisers were pushed toward…
Continue
18Sep
By Google Ads , , ,

Google Ads Search Terms Changes Reduced Query Visibility

In September 2020, Google Ads began limiting search terms reporting for queries that did not meet a threshold of significance, citing privacy. Advertisers quickly noticed that some paid search spend became harder to inspect at…
Continue
17May
By Google Ads , , ,

Google Marketing Live 2019 Pointed Ads Toward More Visual Discovery

Google Marketing Live 2019 introduced advertisers to formats such as Discovery ads and Gallery ads, showing Google’s interest in more visual, feed-like ad experiences. Search was still intent-driven, but the ad ecosystem was clearly moving…
Continue
22Feb
By Google Ads , , ,

Google Ads Signaled the End of Average Position Thinking

In February 2019, Google Ads announced that average position would be retired later that year. For many advertisers, average position had been a familiar shorthand for where ads appeared. The replacement metrics, such as top…
Continue
14Sep
By Google Ads , , ,

Exact Match Close Variants Made Query Intent More Fluid

In September 2018, Google Ads expanded exact match close variants to include searches with the same meaning or intent. Exact match was no longer simply about matching the precise words in a keyword. Google’s machine…
Continue
27Jul
By Google Ads , , ,

AdWords Became Google Ads and Paid Search Broadened Its Identity

On July 24, 2018, Google AdWords became Google Ads. The new name reflected a platform that had expanded far beyond search keywords into display, video, shopping, app campaigns and automated campaign types. Google also introduced…
Continue