21Nov
In November, IAB reported that U.S. creator economy ad spend was projected to reach $37 billion in 2025, up 26% year over year and growing far faster than the broader media market. Marketing Dive also…
Digital Marketing News
10Oct
In October 2025, Meta introduced Business AI and new generative tools for advertisers, with Marketing Dive noting that the system was designed to help small and mid-sized companies provide AI-powered sales guidance. Search Engine Land…
26Sep
In September, IAB adjusted its 2025 outlook as advertisers reacted to macroeconomic uncertainty. The organization lowered its full-year ad spend projection while still expecting double-digit growth in social media, retail media and CTV. The headline…
22Aug
In August 2025, Search Engine Journal covered Google’s Web Guide and what AI-organized search results could mean for SEO strategy. The shift is important because search is moving beyond a simple list of blue links.…
18Jul
By July, the first half of 2025 had produced a useful set of signals. Marketing Dive’s H1 digital marketing statistics pointed to continued growth in social media advertising, more influencer partnerships and strong evidence that…
20Jun
Paid social was not only about TikTok uncertainty in 2025. Search Engine Land’s paid social coverage highlighted how Meta Ads could support lead generation for local, B2B and more complex sales cycles when setup, targeting…
23May
Google Marketing Live 2025 was dominated by AI. Google announced AI Max for Search campaigns, expanded ads in AI Overviews and AI Mode, and highlighted new ways to use AI across creative, product feeds, bidding…
18Apr
April 2025 kept paid social strategy in a state of tension. Search Engine Land reported that advertisers were pulling back from TikTok and boosting Meta amid ban uncertainty, while Marketing Dive had been tracking how…
28Mar
Google’s March 2025 core update rolled out from March 13 through March 27, and Search Engine Journal covered the completion of the update as ranking volatility settled. Around the same time, Trust Insights was talking…
21Feb
By February 2025, the direction of paid search was hard to miss. Search Engine Land reported on Google’s planned AI push and early signs of a new Search Max style of automation. The big idea…