Digital Marketing News

26Sep
By Advertising ,

IAB’s September Outlook Update Shows Why Flexible Media Planning Matters

In September, IAB adjusted its 2025 outlook as advertisers reacted to macroeconomic uncertainty. The organization lowered its full-year ad spend projection while still expecting double-digit growth in social media, retail media and CTV. The headline…
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22Aug
By News, SEO ,

Google Web Guide Points SEO Toward Topics, Entities and Clear Answers

In August 2025, Search Engine Journal covered Google’s Web Guide and what AI-organized search results could mean for SEO strategy. The shift is important because search is moving beyond a simple list of blue links.…
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18Jul
By Content Marketing, Influencer Marketing, News, Social Media Marketing

The H1 2025 Marketing Numbers Confirm Social and Creators Are Driving Purchase Decisions

By July, the first half of 2025 had produced a useful set of signals. Marketing Dive’s H1 digital marketing statistics pointed to continued growth in social media advertising, more influencer partnerships and strong evidence that…
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20Jun
By Meta, News, Social Media Marketing ,

Meta Lead Gen Works Best When SMBs Measure Lead Quality, Not Just Volume

Paid social was not only about TikTok uncertainty in 2025. Search Engine Land’s paid social coverage highlighted how Meta Ads could support lead generation for local, B2B and more complex sales cycles when setup, targeting…
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23May
By Google Ads, News

Google Marketing Live 2025 Made AI Max a Paid Search Priority

Google Marketing Live 2025 was dominated by AI. Google announced AI Max for Search campaigns, expanded ads in AI Overviews and AI Mode, and highlighted new ways to use AI across creative, product feeds, bidding…
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18Apr
By Advertising, TikTok ,

TikTok Uncertainty Made Paid Social Diversification a Business Issue

April 2025 kept paid social strategy in a state of tension. Search Engine Land reported that advertisers were pulling back from TikTok and boosting Meta amid ban uncertainty, while Marketing Dive had been tracking how…
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28Mar
By News, SEO ,

The March 2025 Core Update Rewarded SEO That Looks More Like Expertise

Google’s March 2025 core update rolled out from March 13 through March 27, and Search Engine Journal covered the completion of the update as ranking volatility settled. Around the same time, Trust Insights was talking…
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21Feb
By Google Ads , ,

Google’s AI Ad Push Raises the Stakes for Paid Search Control

By February 2025, the direction of paid search was hard to miss. Search Engine Land reported on Google’s planned AI push and early signs of a new Search Max style of automation. The big idea…
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24Jan
By Advertising, Media Buying

2025 Ad Budgets Are Moving Toward Social, Retail Media and CTV

January opened with a clear message for marketers: 2025 would not be a year for putting every dollar into one channel and hoping the old playbook still worked. IAB’s 2025 Outlook projected overall ad spend…
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15Dec
By News , , ,

Consent Mode v2 Put Privacy-Ready Measurement on the 2024 Checklist

By December 2023, privacy-ready measurement was becoming a practical planning issue for advertisers. Google’s Consent Mode v2 requirements were tied to continued use of certain ad personalization and measurement features in the European Economic Area,…
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