Digital Marketing News

17Nov
By SEO , , ,

The November Reviews Update Raised the Bar for Comparison Content

Google’s November 2023 reviews update continued the year’s focus on quality review content. For websites that publish comparisons, recommendations, best-of lists or affiliate-style content, the update reinforced that thin summaries and generic claims were getting…
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20Oct
By Google Ads , ,

Google Demand Gen Pointed Advertisers Toward More Visual Demand Creation

Google’s Demand Gen campaigns became a major paid media storyline in 2023 as Google positioned the format across YouTube, Discover and Gmail. Demand Gen was designed to help advertisers create and capture interest with more…
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22Sep
By Social Media Marketing , , ,

TikTok Shop Brought Social Commerce Into the Mainstream Conversation

TikTok Shop officially launched in the United States in September 2023, giving brands, creators and sellers a more direct path from content to purchase. The launch made social commerce harder for marketers to ignore. Social…
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25Aug
By SEO , , ,

The August Core Update Made Year-Round SEO Maintenance Harder to Ignore

Google released another core update in August 2023, adding more volatility to a year already full of search changes. For businesses that rely on organic traffic, the update reinforced a practical point: SEO is not…
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14Jul
By Social Media Marketing , , ,

Threads Launched and Reminded Brands to Stay Flexible on Social

Meta launched Threads in July 2023, quickly drawing attention as a new text-based social platform connected to Instagram. For brands, the launch was not just another app to consider. It was a reminder that social…
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23Jun
By Analytics, Google Analytics 4, News , , ,

The GA4 Deadline Forced Marketers to Rebuild Measurement Habits

June 2023 was the final full month before standard Universal Analytics properties stopped processing new data on July 1. For many businesses, GA4 had been easy to postpone. The deadline made it real. Marketers had…
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26May
By Google Ads , , ,

SGE and Google Marketing Live Made AI the Center of Search and Ads

May 2023 was a turning point for AI in search and advertising. Google previewed the Search Generative Experience at I/O, showing how generative AI could reshape the search results page. Later in the month, Google…
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21Apr
By Customer Reviews, Reputation Management, SEO , ,

Google’s April Reviews Update Made Trust Content More Important

In April 2023, Google expanded its reviews system beyond product reviews into a broader reviews update. That mattered because review-style content is everywhere: product comparisons, service recommendations, local business roundups, affiliate pages and buyer guides.…
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29Mar
By News, SEO , , ,

Google’s March 2023 Core Update Put Content Quality Back Under the Microscope

Google’s March 2023 core update was a major SEO event for businesses watching rankings, leads and organic visibility. Like most core updates, it did not target one simple technical issue. It reminded marketers that Google…
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24Feb
By SEO , ,

The AI Search Race Began Changing SEO Expectations

February 2023 brought the AI search race into the open. Microsoft introduced a new AI-powered Bing and Edge experience, while Google announced Bard and previewed AI-assisted search features. For marketers, this was more than a…
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