24Jan
January opened with a clear message for marketers: 2025 would not be a year for putting every dollar into one channel and hoping the old playbook still worked. IAB’s 2025 Outlook projected overall ad spend…
Digital Marketing News
15Dec
By December 2023, privacy-ready measurement was becoming a practical planning issue for advertisers. Google’s Consent Mode v2 requirements were tied to continued use of certain ad personalization and measurement features in the European Economic Area,…
17Nov
Google’s November 2023 reviews update continued the year’s focus on quality review content. For websites that publish comparisons, recommendations, best-of lists or affiliate-style content, the update reinforced that thin summaries and generic claims were getting…
20Oct
Google’s Demand Gen campaigns became a major paid media storyline in 2023 as Google positioned the format across YouTube, Discover and Gmail. Demand Gen was designed to help advertisers create and capture interest with more…
22Sep
TikTok Shop officially launched in the United States in September 2023, giving brands, creators and sellers a more direct path from content to purchase. The launch made social commerce harder for marketers to ignore. Social…
25Aug
Google released another core update in August 2023, adding more volatility to a year already full of search changes. For businesses that rely on organic traffic, the update reinforced a practical point: SEO is not…
14Jul
Meta launched Threads in July 2023, quickly drawing attention as a new text-based social platform connected to Instagram. For brands, the launch was not just another app to consider. It was a reminder that social…
23Jun
June 2023 was the final full month before standard Universal Analytics properties stopped processing new data on July 1. For many businesses, GA4 had been easy to postpone. The deadline made it real. Marketers had…
26May
May 2023 was a turning point for AI in search and advertising. Google previewed the Search Generative Experience at I/O, showing how generative AI could reshape the search results page. Later in the month, Google…
21Apr
In April 2023, Google expanded its reviews system beyond product reviews into a broader reviews update. That mattered because review-style content is everywhere: product comparisons, service recommendations, local business roundups, affiliate pages and buyer guides.…