27Jan
January 2023 was the month many business owners first realized generative AI was not a distant technology story. ChatGPT had launched only weeks earlier, but by early 2023 it was already being discussed as one…
Digital Marketing News
16Dec
In December 2022, Google updated its Search Quality Rater Guidelines and added another E to E-A-T: experience. E-E-A-T stood for experience, expertise, authoritativeness and trust, reinforcing the idea that useful content often benefits from first-hand…
30Nov
On November 30, 2022, OpenAI released ChatGPT as a research preview. The launch did not arrive with the full marketing frenzy that would follow in 2023, but it marked the moment generative AI became accessible…
28Oct
In October 2022, Elon Musk completed his acquisition of Twitter, setting off immediate questions about content moderation, brand safety and advertiser confidence. For marketers, the story was bigger than one platform. It showed how quickly…
23Sep
In September 2022, YouTube announced that Shorts would become eligible for revenue sharing through the YouTube Partner Program beginning in 2023. The move made short-form video monetization a bigger competitive issue across YouTube, TikTok and…
26Aug
In August 2022, Google announced the Helpful Content Update, aimed at rewarding content that leaves visitors feeling satisfied and reducing visibility for content created primarily to rank in search engines. The phrase “people-first content” quickly…
22Jul
In July 2022, Instagram moved further toward Reels by making new video posts under 15 minutes eligible to be shared as Reels. The platform was clearly prioritizing short-form video discovery as competition with TikTok intensified.…
30Jun
June 30, 2022 marked the end of creating or editing expanded text ads in Google Ads. Existing expanded text ads could continue serving, but responsive search ads became the main path for new search ad…
27May
Google released the May 2022 core update on May 25, with rollout expected to take one to two weeks. Like other broad core updates, it was designed to improve the overall relevance and usefulness of…
29Apr
In April 2022, Google began giving advertisers tools to upgrade Smart Shopping campaigns to Performance Max, with Local campaign upgrades following later. The move accelerated a major Google Ads shift: more inventory, more automation and…