Digital Marketing News

28May
By Google Ads , , ,

Google Marketing Livestream Previewed the Automation Era for Advertisers

Google Marketing Livestream 2021 put automation, privacy and measurement at the center of the advertising conversation. Google highlighted Performance Max, a campaign type designed to use Google’s automation across channels like Search, YouTube, Display, Discover…
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30Apr
By Advertising , , ,

Apple’s App Tracking Transparency Changed the Paid Social Playbook

April 2021 brought one of the most important measurement changes in modern paid social. With iOS 14.5, Apple’s App Tracking Transparency framework required apps to ask users for permission before tracking them across apps and…
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26Mar
By News , , ,

Google’s Privacy-First Web Message Put First-Party Data on the Agenda

In March 2021, Google made a clear privacy-first web statement: after third-party cookies were phased out, it would not build alternate identifiers to track individuals across the web. The details of Chrome’s cookie timeline would…
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26Feb
By Google Ads , , ,

Google Ads Changed Match Types and Nudged PPC Toward Intent

In February 2021, Google announced changes to phrase match and broad match modifier that reshaped how many advertisers built search campaigns. Broad match modifier behavior was folded into phrase match, and advertisers were pushed toward…
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29Jan
By Social Media Marketing , , ,

Clubhouse Made Social Audio Feel Like a Real Marketing Channel

January 2021 was the month social audio felt impossible for marketers to ignore. Clubhouse had the rare mix of exclusivity, high-profile users and real-time conversation that made business owners wonder whether the next social platform…
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11Dec
By SEO , , ,

The December 2020 Core Update Closed a Volatile Search Year

Google released the December 2020 Core Update after a year of unusual search behavior, pandemic disruption and rapid ecommerce growth. For many site owners, it was one more reminder that organic visibility can move even…
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20Nov
By SEO , , ,

Google Set the Page Experience Timeline and Gave Site Owners a Deadline

In November 2020, Google announced that page experience signals would roll out in ranking in May 2021. The update would combine Core Web Vitals with existing signals such as mobile-friendliness, HTTPS and intrusive interstitial guidelines.…
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16Oct
By Analytics , , ,

Google Analytics 4 Launched and Reframed Measurement Around Events

In October 2020, Google introduced the new Google Analytics, which became known as Google Analytics 4. GA4 moved measurement toward an event-based model and leaned more heavily on machine learning, cross-platform journeys and privacy-aware reporting.…
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18Sep
By Google Ads , , ,

Google Ads Search Terms Changes Reduced Query Visibility

In September 2020, Google Ads began limiting search terms reporting for queries that did not meet a threshold of significance, citing privacy. Advertisers quickly noticed that some paid search spend became harder to inspect at…
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07Aug
By Instagram , , ,

Instagram Reels Arrived and Changed the Social Content Calendar

Instagram launched Reels in August 2020, bringing short-form, multi-clip video into the Instagram ecosystem. Reels gave users editing tools, audio and a path to reach broader audiences through Explore. It also made clear that Instagram…
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