30Jul
In July 2021, Google reminded site owners how to handle commercial links and rolled out a link spam update. The message was straightforward: paid, sponsored and affiliate links need to be qualified properly, and manipulative…
Digital Marketing News
25Jun
In June 2021, Google’s Page Experience update began rolling out. Core Web Vitals became part of the search conversation for more business owners, bringing metrics like loading performance, interactivity and layout stability into everyday SEO…
28May
Google Marketing Livestream 2021 put automation, privacy and measurement at the center of the advertising conversation. Google highlighted Performance Max, a campaign type designed to use Google’s automation across channels like Search, YouTube, Display, Discover…
30Apr
April 2021 brought one of the most important measurement changes in modern paid social. With iOS 14.5, Apple’s App Tracking Transparency framework required apps to ask users for permission before tracking them across apps and…
26Mar
In March 2021, Google made a clear privacy-first web statement: after third-party cookies were phased out, it would not build alternate identifiers to track individuals across the web. The details of Chrome’s cookie timeline would…
26Feb
In February 2021, Google announced changes to phrase match and broad match modifier that reshaped how many advertisers built search campaigns. Broad match modifier behavior was folded into phrase match, and advertisers were pushed toward…
29Jan
January 2021 was the month social audio felt impossible for marketers to ignore. Clubhouse had the rare mix of exclusivity, high-profile users and real-time conversation that made business owners wonder whether the next social platform…
11Dec
Google released the December 2020 Core Update after a year of unusual search behavior, pandemic disruption and rapid ecommerce growth. For many site owners, it was one more reminder that organic visibility can move even…
20Nov
In November 2020, Google announced that page experience signals would roll out in ranking in May 2021. The update would combine Core Web Vitals with existing signals such as mobile-friendliness, HTTPS and intrusive interstitial guidelines.…
16Oct
In October 2020, Google introduced the new Google Analytics, which became known as Google Analytics 4. GA4 moved measurement toward an event-based model and leaned more heavily on machine learning, cross-platform journeys and privacy-aware reporting.…