27May
Google released the May 2022 core update on May 25, with rollout expected to take one to two weeks. Like other broad core updates, it was designed to improve the overall relevance and usefulness of…
Digital Marketing News
29Apr
In April 2022, Google began giving advertisers tools to upgrade Smart Shopping campaigns to Performance Max, with Local campaign upgrades following later. The move accelerated a major Google Ads shift: more inventory, more automation and…
25Mar
In March 2022, Google announced that standard Universal Analytics properties would stop processing new hits on July 1, 2023. That made GA4 migration more than a future project. Businesses needed to start collecting GA4 data…
25Feb
In February 2022, Google began using page experience signals as part of desktop ranking systems. Mobile had already received the Page Experience rollout in 2021, but desktop mattered for many B2B, professional service and higher-consideration…
28Jan
In January 2022, Google introduced Topics as a new Privacy Sandbox proposal for interest-based advertising, replacing the earlier FLoC concept. The details were technical, but the message for advertisers was clear: third-party tracking was under…
17Dec
In December 2021, Google rolled out another product reviews update, building on the first version from April. The update focused on rewarding review content that offered deeper research, original insight and useful evidence instead of…
26Nov
Google’s November 2021 core update began rolling out on November 17, right before a critical holiday shopping period for many businesses. Core updates are broad changes to Google’s ranking systems, and this timing made the…
29Oct
On October 28, 2021, Facebook announced that the parent company would become Meta. The change reflected a broader vision around the metaverse, augmented reality, virtual reality and future social technology. For marketers, the immediate lesson…
24Sep
In September 2021, TikTok announced that more than 1 billion people used the platform every month. That milestone moved TikTok from “emerging social app” to mainstream discovery engine, especially for younger audiences and culture-driven categories.…
27Aug
In 2021, YouTube introduced the Shorts Fund, a $100 million pool planned for creators across 2021 and 2022. It was a clear signal that short-form vertical video had become a serious competitive priority, not a…